Вакансии
 

Москва

Marketing manager (Head of Marketing)

Код — AE-15521


Job description

The Role

The Marketing Manager is responsible for the planning and implementation of the marketing strategy for our different product categories and sales channels (B2B HoReCa and Retail) in Russia

Main responsibilities

  • Maintain and expand successful business in Foodservice (B2B) and prepare entry into B2C including development of consumer brands, retail chains activities and market interaction program.
  • Develop and implement a detailed marketing plan for the development of the product groups and channels in line with the strategy of the company
  • Incorporate central initiatives into local marketing plans
  • Collect information from the market, trend analysis, competitor data and consumer insights
  • Create market analysis, provide presentations and reports on markets & channels
  • Gain strong understanding about the usage trends and favorites product categories among customers. Initiate and manage marketing research projects
  • Coordinate and plan new product development projects. Close cooperation with NPD specialists.
  • Strong and close cooperation with Sales and support Sales with service (info, data, presentations, reviews, account profitability )
  • Based on market insights and market data to develop product claims and sales argumentation
  • Responsibility for portfolio management, cost-price & margin management
  • Manage integrated marketing communication for B2B and B2C parts of the business, including strong digital program.
  • Evaluate the effectiveness of marketing campaigns to feedback on the success to the company and for future planning.
  • Lead and motivate the team through effective and timely reviews, objective setting, development programmes and regular feedback.
  • Develop and sustain strong working relationships with key clients.
  • To lead A&P budget;
  • Build and maintain regular and professional communication with the Global category teams.
  • To champion products and brands internally making sure all elements of the
  • company understand the portfolio, brands and their goals;

Required Skills & Experience

  • University Degree in Marketing or Business Studies
  • 3 years’ experience in a similar role
  • Understanding of both Retail and B2B HoReCa markets
  • Excellent Russian and English communication skills, both verbal and written.
  • Working in an international environment
  • People management

Competencies

  • Hard-working, organized, proactive, analytical, creative and result oriented with the ability to travel

 

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